Analysis & Results
Our research studies are individually tailored to existing structural conditions and the contents analysed with these in mind. Sound methodology and specific procedure lead to reliable and substantiated results. These are then used for formulating appropriate marketing recommendations for your business.
Analysis Process:
- Preparation of verbatim transcripts from interviews/groups
- Horizontal or vertical analysis / content analysis
- Team analysis meeting (verbal exchange)
- Condensing the material
- Reporting
In our reports, we attach great importance to the consistency of content and a clear presentation. The conception is always focused on the needs and wishes of the future user.
Results are supplied as:
- Debriefing (personal or by phone)
- Written top-line report
- Written full report
- Personal presentation